Today is our first guest interview in a series and we're talking with Kari Niebell, the founder of Dark Goddess and owner of Biejo by Kari.
What prompted you to start the Dark Goddess event?
I think cross-promotion is a powerful tool. I felt that each of the entrepreneurs that I invited to join Dark Goddess had a commonality in their client base. This commonality being individuals who prefer their fashion and art a little dark of center. It has resulted in increased exposure for each of us. Not to mention, the events are a lot of fun!
How long have you been doing the Dark Goddess events?
Dark Goddess launched on 6-6-2010.
Where do you see the Dark Goddess event going?
I would like to see Dark Goddess Events expand. We are outgrowing our current location. I would like to see it become a traveling event; taking place at other various locations such as night clubs, hair salons, even homes. I would also like to see additional Goddesses get involved.
How frequently do you hold the event?
Dark Goddess events typically occur every two months. This schedule has changed from time to time to accommodate holidays and special guests.
What got you started in your business?
I was working in the tech industry for 17 years and was recently laid off. I decided I wanted more control over my future. In parallel to that, a friend of mine was carrying this beautiful handbag; when I inquired, she explained that it was a company called "Beijo" and it is designed to be a work-from-home business.
How long have you been in business?
Since April 2010
What are you focused on right now?
I am focused on establishing and maintaining a customer base as well as creating an on-line awareness.
How do you balance real life, family, work and your business?
Currently, Beijo is my full-time job. Also, my showroom is a short walk from my home, so it is very easy to work whatever hours I choose, and still be available for customers when they need me.I am fortunate enough to have an incredibly supportive boyfriend who not only attends and helps at most of my events, but also shares his Real Estate office with me and my business. Beijo is very integrated in both of our lives.
Are there any local businesses or artisans that you are exited about right now?
I am very excited about a boutique hand-made jewelry line that will soon be integrated exclusively into my business. Details will be announced soon.
Any tips for setting up a table for vending?
It's not about covering every possible inch with merchandise. Less is more and makes it easier to shop. It is also good to utilize height whenever possible.
Do you have any upcoming shows that you are doing?
I have a few home parties scheduled. They are always a lot of fun!
Do you have any suggestions for getting your name out to the public?
Create a facebook page for your business and always carry business cards. There are also many good networking groups.
What is one thing you would like people to know about you or your business?
You will always get more for your money with Beijo. If you were to buy a comparable handbag at a department store you would spend at least 3 times as much. Also, Beijo Bags are extremely durable.
Do you have a website, blog, or store front ?
I also have a showroom inside Lew Breeze's Real Estate Office in Little Italy: 1774 Kettner Blvd. San Diego, CA 92101.
Is there anything else that you would like to add?
My business is flexible and adaptable. I am available to share my Beijo collection with my clients at my showroom, private parties, or events.
Kari is available for home parties and other vending opportunities and can be contacted via email at email@example.com, via twitter , or on her facebook page.
Thank you to Kari for taking the time to answer my questions.